Drinking History by Andrew F Smith

Author:Andrew F Smith
Language: eng
Format: epub
Tags: -
Publisher: Columbia University Press
Published: 2011-09-09T16:00:00+00:00

Soda Central

Before World War II, hundreds of local soft drink manufacturers dotted the American landscape, but wartime sugar rationing drove many of them out of business. After the war, the surviving companies consolidated. In 1960, the western region soft drink company Shasta was acquired by Consolidated Foods (later renamed Sara Lee), and it was sold to the National Beverage Corporation in 1985. In 1962, Crush International was acquired by the root beer maker Charles E. Hires Company. In 1986, 7-Up and Dr Pepper merged to form the Dr Pepper/Seven-Up Companies, Inc. Schweppes expanded its global operation in 1969 by merging with the English chocolate manufacturer Cadbury to form Cadbury Schweppes. The new partnership then began acquiring other soft drink companies, such as Hires Root Beer in 1989, A&W Beverages in 1993, and Dr Pepper and Seven Up in 1995. In 2000, the RC Cola brand was acquired by Cadbury Schweppes, which, by 2005, had become the world’s third largest manufacturer of soft drinks, behind Coca-Cola and PepsiCo. In May 2008, Cadbury and Schweppes demerged. The North American beverages unit became the Dr Pepper Snapple Group, headquartered in Plano, Texas.

Today, the Coca-Cola Company is the most successful of the soft drink manufacturers, and it remains the largest soft drink company in the world. The company’s brands account for about 44 percent of the soft drink market in the United States. The company spends about $3 billion annually on advertising, and its annual sales are estimated at 1 billion servings sold in more than 2 million stores, 500,000 restaurants, and 1.4 million vending machines around the world. One of the most widely known brands in the world, Coca-Cola has, for better and worse, become emblematic of the United States of America.

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